--- title: Care Home Marketing & Training Services | AtlystCare® description: Websites, branding, social media, recruitment marketing, and caregiver training programs are designed for care providers and AFHs. --- [Skip to content](https://www.atlystcare.com/services/marketing-training#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![AtlystCare-logo (1)](https://www.atlystcare.com/hubfs/AtlystCare-logo%20(1).svg "AtlystCare-logo (1)")](https://www.atlystcare.com?hsLang=en) - [HOME](https://www.atlystcare.com) - [ABOUT](https://www.atlystcare.com/about-us) - [SERVICES](https://www.atlystcare.com/services) - [FOR AFH OWNERS >](https://www.atlystcare.com/providers) - [CARE PLACEMENT](https://www.atlystcare.com/services/care-placement) - [CAREGIVER STAFFING](https://www.atlystcare.com/services/caregiver-staffing) - [COMPLIANCE & ADMIN](https://www.atlystcare.com/services/compliance) - [MANAGEMENT SERVICES](https://www.atlystcare.com/services/management) - [MARKETING & TRAINING](https://www.atlystcare.com/services/marketing-training) - [FOR FAMILIES >](https://www.atlystcare.com/for-families) - [CARE PLACEMENT](https://www.atlystcare.com/services/care-placement) - [HOME CARE SERVICES](https://www.atlystcare.com/services/home-care) - [FOR CAREGIVERS >](https://www.atlystcare.com/for-caregivers) - [JOIN THE TEAM](https://www.atlystcare.com/careers) - [FOR REFERRAL PARTNERS](https://www.atlystcare.com/referral-partners) - [MEDICAL COURIER SERVICES](https://www.atlystcare.com/services/medical-courier) - [RESOURCES](https://www.atlystcare.com/resources) - [BLOG](https://www.atlystcare.com/blog) - [HELP CENTER](https://www.atlystcare.com/help-center) - [DOWNLOADS](https://www.atlystcare.com/resources/downloads) - [LOCATIONS](https://www.atlystcare.com/locations) - [MADISON, WI](https://www.atlystcare.com/locations/madison-wi) - [EVERETT, WA](https://www.atlystcare.com/locations/everett-wa) - [CAREERS](https://www.atlystcare.com/careers) - [CONTACT](https://www.atlystcare.com/contact-us) - [GET STARTED](https://www.atlystcare.com/free-consultation?hsLang=en) - Search Search Search AtlystCare # Marketing & Training Professional marketing + caregiver training for AFHs and care organizations. Grow Your Home. Strengthen Your Team. Build Your Brand. ![AtlystCare-banner37](https://www.atlystcare.com/hs-fs/hubfs/AtlystCare-banner37.jpg?width=2000&name=AtlystCare-banner37.jpg) AtlystCare # Professional Branding, Digital Marketing & Staff Training for Adult Family Homes, CBRFs & Care Agencies Running a care home takes more than great caregiving—it requires strong branding, consistent marketing, and a well-trained team. AtlystCare® helps providers present themselves professionally, increase visibility, and equip caregivers with the skills they need to deliver high-quality, compassionate support. Whether you’re growing, stabilizing, or just opening your doors, our Marketing & Training division gives you the structure, systems, and confidence to operate like a top-tier provider. ![AtlystCare-banner82-min](https://www.atlystcare.com/hs-fs/hubfs/AtlystCare-banner82-min.jpg?width=2000&name=AtlystCare-banner82-min.jpg) AtlystCare # Why Marketing Matters in the Care Industry Families are looking for providers they can trust—and your online presence shapes their first impression. A clean, modern website and strong digital visibility instantly increase inquiries and placements. AtlystCare® combines industry expertise with branding and digital marketing strategies tailored specifically for Adult Family Homes, Residential Care Homes, and care agencies. [Free Consultation](https://www.atlystcare.com/free-consultation?hsLang=en) [Contact Us](https://www.atlystcare.com/contact-us?hsLang=en) AtlystCare ## Staff Training (Non-Medical) #### Empower your team with the skills needed to deliver safe, consistent care. We provide comprehensive non-medical training designed specifically for AFH, CBRF, and Supported Living staff. **Training topics include:** - Resident rights - Professional boundaries - Documentation & charting - Abuse/neglect prevention - De-escalation & behavioral support - Caregiver professionalism - Infection control basics - Emergency preparedness - Person-centered care **Training Delivery Options:** - On-site - Virtual (Zoom) - Hybrid - Self-paced video modules (optional add-on) #### Professional websites built for compliance, conversion & family trust. Your website is often the first point of contact for families and case managers. We create modern, easy-to-navigate websites that highlight your services, showcase your home, and generate qualified leads. **Includes:** ✨ Custom design & branding ✨ Mobile-friendly structure ✨ Placement-optimized service pages ✨ Photo galleries ✨ Compliance-friendly service descriptions ✨ Inquiry forms ✨ Google indexing + basic SEO ##### Custom Website Design #### Build a brand families recognize and trust. We help you establish a polished, professional identity—whether you’re opening a new home or elevating your current brand. **Includes:** ✨ Logo design ✨ Color palette & typography ✨ Brand style guide ✨ Social media templates ✨ Business cards, flyers & brochures ✨ AFH “Welcome Packet” branding ##### Digital Branding & Provider Identity AtlystCare ## Orientation Package Setup #### Streamline how you train & onboard every new caregiver. We design a complete onboarding system that ensures each new hire understands your home’s expectations, documentation standards, communication guidelines, and culture. **Includes:** - New hire handbook - Code of conduct - Standard operating procedures (SOPs) - Orientation checklist - Caregiver competency checklist - Timekeeping & scheduling instructions - Onboarding automation setup (optional) #### Consistent content that builds authority & drives placement inquiries. We create and manage your online presence so families, case managers, and referral partners always see you at your best. **Includes:** ✨ 8–16 posts per month ✨ Story templates ✨ Community engagement ✨ Highlight reels ✨ Referral-focused content ✨ Monthly analytics reports ##### Social Media Management #### Increase your visibility. Build relationships. Fill your openings. We create automated, system-based marketing to connect you with the right families, case managers, and referral partners. **Includes:** ✨ Landing pages for placements ✨ Brochures & digital handouts ✨ Email marketing ✨ AFH referral pipeline setup ✨ Google Business Profile optimization ✨ Review & reputation management ##### Lead Generation & Referral Marketing ![AtlystCare-banner14](https://www.atlystcare.com/hs-fs/hubfs/AtlystCare-banner14.jpg?width=2000&name=AtlystCare-banner14.jpg) AtlystCare # Our Approach AtlystCare® blends creative branding with real-world experience in Wisconsin AFHs and care settings. You get marketing that resonates with families and training that improves the quality of care in your home. We focus on: - Professionalism - Family trust - Operational simplicity - Clear, compliant messaging - Tools that make your job easier - Systems that save you time and money ![AtlystCare-banner10-min](https://www.atlystcare.com/hs-fs/hubfs/AtlystCare-banner10-min.jpg?width=2000&name=AtlystCare-banner10-min.jpg) AtlystCare # Who We Serve AtlystCare® Marketing & Training is ideal for: - **New AFH owners** preparing to open - **Growing homes** looking to attract the right residents - **Multi-home operators** who want unified branding - **Care agencies** needing consistent training - **Owners who don’t have time to create content** [Free Strategy Call](https://www.atlystcare.com/free-consultation?hsLang=en) [Contact Us](https://www.atlystcare.com/contact-us?hsLang=en) AtlystCare ## Non-Medical Services Disclaimer AtlystCare® is not a licensed medical care provider, home health agency, or Adult Family Home (AFH). We provide **administrative, supportive, and non-medical services,** including caregiver matching, staffing, consulting, compliance support, and operational assistance. ### Speak with a Specialist We help you show up professionally, build trust with families, and strengthen your caregiving team. [+1 (608) 961-5592](tel:+16089615592) [info@atlystare.com](mailto:info@atlystcare.com) [Free Consultation](https://www.atlystcare.com/free-consultation?hsLang=en) [![AtlystCare-logo (1)](https://www.atlystcare.com/hubfs/AtlystCare-logo%20(1).svg "AtlystCare-logo (1)")](https://www.atlystcare.com?hsLang=en) AtlystCare® provides placement, staffing, compliance, and AFH management services for care homes. Grow your AFH with expert support. Book a consultation. #### WHO WE ARE - [ABOUT ATLYSTCARE®](https://www.atlystcare.com/about-us) - [AFH DIRECTORY](https://www.atlystcare.com/afh-directory) - [FOR FAMILIES](https://www.atlystcare.com/for-families) - [FOR CAREGIVERS](https://www.atlystcare.com/for-caregivers) - [FOR AFH OWNERS](https://www.atlystcare.com/providers) - [FOR REFERRAL PARTNERS](https://www.atlystcare.com/referral-partners) #### FOR FAMILIES - [CONTACT US](https://www.atlystcare.com/contact-us) - [HELP CENTER](https://www.atlystcare.com/help-center) - [FIND TRUSTED CARE](https://www.atlystcare.com/services/care-placement) - [FREE CONSULTATION](https://www.atlystcare.com/free-consultation) - [RESOURCES & GUIDES](https://www.atlystcare.com/resources) - [HOME CARE SERVICES](https://www.atlystcare.com/services/home-care) #### FOR AFH OWNERS - [DOWNLOADS](https://www.atlystcare.com/resources/downloads) - [CARE PLACEMENT](https://www.atlystcare.com/services/care-placement) - [CAREGIVER STAFFING](https://www.atlystcare.com/services/caregiver-staffing) - [COMPLIANCE & ADMIN](https://www.atlystcare.com/services/compliance) - [MANAGEMENT SERVICES](https://www.atlystcare.com/services/management) - [MARKETING & TRAINING](https://www.atlystcare.com/services/marketing-training) --- HIPAA Notice. - Complaint statement. - Licensing disclaimers. 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