Marketing & Training
Professional marketing + caregiver training for AFHs and care organizations. Grow Your Home. Strengthen Your Team. Build Your Brand.
Professional Branding, Digital Marketing & Staff Training for Adult Family Homes, CBRFs & Care Agencies
Running a care home takes more than great caregiving—it requires strong branding, consistent marketing, and a well-trained team. AtlystCare™ helps providers present themselves professionally, increase visibility, and equip caregivers with the skills they need to deliver high-quality, compassionate support.
Whether you’re growing, stabilizing, or just opening your doors, our Marketing & Training division gives you the structure, systems, and confidence to operate like a top-tier provider.
Why Marketing Matters in the Care Industry
Families are looking for providers they can trust—and your online presence shapes their first impression. A clean, modern website and strong digital visibility instantly increase inquiries and placements.
AtlystCare™ combines industry expertise with branding and digital marketing strategies tailored specifically for Adult Family Homes, Residential Care Homes, and care agencies.
Staff Training (Non-Medical)
Empower your team with the skills needed to deliver safe, consistent care.
We provide comprehensive non-medical training designed specifically for AFH, CBRF, and Supported Living staff.
Training topics include:
- Resident rights
- Professional boundaries
- Documentation & charting
- Abuse/neglect prevention
- De-escalation & behavioral support
- Caregiver professionalism
- Infection control basics
- Emergency preparedness
- Person-centered care
Training Delivery Options:
- On-site
- Virtual (Zoom)
- Hybrid
- Self-paced video modules (optional add-on)
Professional websites built for compliance, conversion & family trust.
Your website is often the first point of contact for families and case managers. We create modern, easy-to-navigate websites that highlight your services, showcase your home, and generate qualified leads.
Includes:
✨ Custom design & branding✨ Mobile-friendly structure
✨ Placement-optimized service pages
✨ Photo galleries
✨ Compliance-friendly service descriptions
✨ Inquiry forms
✨ Google indexing + basic SEO
Custom Website Design
Build a brand families recognize and trust.
We help you establish a polished, professional identity—whether you’re opening a new home or elevating your current brand.
Includes:
✨ Logo design
✨ Color palette & typography
✨ Brand style guide
✨ Social media templates
✨ Business cards, flyers & brochures
✨ AFH “Welcome Packet” branding
Digital Branding & Provider Identity
Orientation Package Setup
Streamline how you train & onboard every new caregiver.
We design a complete onboarding system that ensures each new hire understands your home’s expectations, documentation standards, communication guidelines, and culture.
Includes:
- New hire handbook
- Code of conduct
- Standard operating procedures (SOPs)
- Orientation checklist
- Caregiver competency checklist
- Timekeeping & scheduling instructions
- Onboarding automation setup (optional)
Consistent content that builds authority & drives placement inquiries.
We create and manage your online presence so families, case managers, and referral partners always see you at your best.
Includes:
✨ 8–16 posts per month
✨ Story templates
✨ Community engagement
✨ Highlight reels
✨ Referral-focused content
✨ Monthly analytics reports
Social Media Management
Increase your visibility. Build relationships. Fill your openings.
We create automated, system-based marketing to connect you with the right families, case managers, and referral partners.
Includes:
✨ Landing pages for placements
✨ Brochures & digital handouts
✨ Email marketing
✨ AFH referral pipeline setup
✨ Google Business Profile optimization
✨ Review & reputation management
Lead Generation & Referral Marketing
Our Approach
AtlystCare™ blends creative branding with real-world experience in Wisconsin AFHs and care settings. You get marketing that resonates with families and training that improves the quality of care in your home.
We focus on:
- Professionalism
- Family trust
- Operational simplicity
- Clear, compliant messaging
- Tools that make your job easier
- Systems that save you time and money
Who We Serve
AtlystCare™ Marketing & Training is ideal for:
- New AFH owners preparing to open
- Growing homes looking to attract the right residents
- Multi-home operators who want unified branding
- Care agencies needing consistent training
- Owners who don’t have time to create content
Non-Medical Services Disclaimer
AtlystCare™ is not a licensed medical care provider, home health agency, or Adult Family Home (AFH). We provide administrative, supportive, and non-medical services, including caregiver matching, staffing, consulting, compliance support, and operational assistance.
Speak with a Specialist
We help you show up professionally, build trust with families, and strengthen your caregiving team.